Rhetoric is as important to technical communications as the written word, and each should be able to work hand-in-hand. By analyzing rhetoric, one learns to solve problems on their feet, be able to hold an audience's attention as well as analyze it, and learn to adapt their message accordingly. This is especially important in the digital world, where not only the written word can be found worldwise, but with the advent of social media such as You Tube, Twitter, and other media outlets, the verbal message needs to be clear.
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